Edwin and Jenny have farmed organically on the hill since 1972. In addition to their farming they have for most of this time worked extensively with a wide range of adults, children and their problems both on and off the farm.

Jenny was selected and trained by Relate in 1984 as a couples counsellor and has worked intensively for them adding further specialist training in psycho-sexual counselling, alcohol and drug abuse and divorce and bereavement counselling.

Edwin, through his work with Probation and Social Services has extensive experience with adults, children and their families with a wide range of problems.

David Welch is the third partner in The People Principle.

After serving with the Parachute Regiment, David worked for British Leyland in a number of senior positions. As Director of Europe for the Saatchi and Saatchi Group he planned and managed their ambitious European expansion and as Chairman of one of the Saatchi Groups in America, he directed the group's expansion from a company billing of $50 million to $1.2 billion in a testing seven year period. He now farms next to Edwin and Jenny on Exmoor.